The purpose of Landnýting ehf. is to utilize and organize land for increased and more economical food production for export, especially the cultivation of vegetables in large greenhouses.
Landnýting
Landnýting ehf. was formally founded by Halldór Pálsson and Þorkel Sigurlaugsson. Landnýting focuses on profitable investment and operation of land properties in Iceland where the production of food and other products and services can be increased, all to increase the nation's export income with sustainability, minimal carbon footprint and improved utilization of the country's resources as its guiding principles.
The aim is for ownership to be majority Icelandic.
Emphasis will be placed on business development, collaboration between different economic activities, utilizing modern knowledge, automation, and industrial processes to get the most out of the country's resources and thereby strengthen the nation's competitiveness.
Partners include:
Agricultural University of Iceland
Objectives
- Strategy for better utilization of land resources.
- Increase their utilization and profitability through active business development and positive operational trends.
- Increase the synergy between different sectors such as agriculture and forestry, where opportunities exist in the sharing of resources or by-products for the benefit of both parties.
- Environmental considerations, sustainability, carbon offsets, and Iceland's strengths will always be taken into account, as renewable resources, nature, and knowledge create unique value for the export of food and other products, as well as tourism.
The Team
Gísli H Halldórsson
Chairman
Gísli is a business graduate from the University of Iceland with a master's degree in resource management from the University of Iceland. He has extensive management experience as the former mayor of Ísafjarðarbær and Árborg municipality, and currently works as the CFO of Vatnajökull National Park.
Einar Rúnar Magnússon
General Manager
Einar has worked in international finance and trade. He is the Vice Chairman of the Icelandic-Chinese Chamber of Commerce and his knowledge of international trade will be invaluable to the company.
Magnús Gehringer
Board Member
Magnus has worked as a Geothermal and Power specialist in many countries. He has published various international discussions and scientific articles in the field of Geothermal Power and is invaluable for this company for his knowledge of the Power industry as well as managerial skills.
Halldór Pálsson
Founder and Board Member
Halldór is an experienced entrepreneur and has founded and led companies in Iceland, Europe and South Africa.
Hrafnhildur (Krumma) Jónsdóttir
Board Member
Extensive education and experience as a managing director, board member and consultant for large and small companies in international operations. Lives in both France and Iceland.
Jón S. Magnússon
Project Manager and Board Member
Jón is an experienced manager in retail and industrial companies.
Óttarr Makuch
Board Member
Óttarr is an experienced manager with extensive experience in business and politics.
Esteban Baeza Romero
Consultant
Production and Marketing Management PhD in Agronomic Engineering, previously at Wageningen University with a focus on greenhouses and Physiology and Protected Crop Technology at IFAPA. 10 years, research in: Greenhouse Technology Department of the Experimental Station Las Palmerillas.
Nína Halldórsdóttir
Expert and consultant
Nina is a trained mediator, individual and team trainer with a B.A. in psychology and a diploma in positive psychology. Nina is the chair of SÁTT, the Icelandic Mediation Association.
Sergio Moreno
Quality Control
Agricultural Engineer PhD in Biotechnology and Industrial Bioprocesses.
Advisors
Dr. Ragnheiður Inga Þórisdóttir
Rector of the Agricultural University of Iceland
Áshildur Bragadóttir
Development Manager of Agricultural University of Iceland
Jens Þórðarson
Managing Director of Geo Salmo Land Farming
Sigurður Markússon
Managing Director of Development at Sæbýli hf.
Árni Bragason
Director of the State Land Reclamation
Jón Hjaltalín Magnússon
Entrepreneur
Logo
The three rings in the company's logo reflect the importance soil, of green cultivation and water as the source of all life and the circles the circular economy on which the company seeks to build its operations.
The Project
The founders' vision was that efforts could be made to improve the utilization of the resources of the vast land area that the nation possesses. Climate change, population growth, increased food demand, and the increase in the number of tourists pose both threats and opportunities for Icelanders to increase export revenues.
The goal is to team up with strong shareholders to create a powerful company to tackle diverse projects in this field.
Landnýting will take a major step towards utilizing the potential that Icelandic agriculture has for producing high-quality food for export.
- In the first step, we focus on greenhouse farming for the cultivation of tomatoes or, for example, cucumbers, and other products, and we utilize experience and the latest technologies and methods:
- Modern – VENLO – high-tech greenhouses and modern AI – Computer-controlled cultivation
- Automation in planting and harvesting
- Natural fertilization
- No pesticides or disease poisons
- Irrigation with clean (drinking) water
- Environmentally friendly energy
Contact Us
Landnýting ehf.
Gróska
Bjargargata 1
102 Reykjavík
landnyting@landnyting.is
+(354) 893 0250
kt. 680622-1240
